Google Maps Marketing Strategy: The Ultimate Cheat Sheet

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I'm on my phone, I'll simply open the Maps app and click the "Food" or "Drinks"...

The Ultimate Guide to Branding in 2019

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them...

The Ultimate Guide to iPaaS (Integration Platform as a Service)

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to an end user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers' ability to use...

The Two-Step Process for Getting Genuine Reviews on Amazon

Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial amount of people vetting a certain tab for accuracy...

27 of the Best Website Designs to Inspire You in 2019

Every once in a while, I'll come across a website that really draws me in. So, I found 27 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it's the design aesthetic, usability,...