The Meaning of Employee Relations in 200 Words or Less

Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. At its...

Apple as Bellwether: China Turns to Homegrown Brands

Yesterday, Apple cut its revenue forecast for the first time in 15 years on the heels of slower sales in China. Today the company lost over 10% of its value. In one trading day. Not so very long ago, Apple had the best selling smartphone...

6 Form Error Message Mistakes Almost Everyone Makes

Your visitors are bound to make the occasional mistake while completing your online forms. When it comes to shipping or registration forms, for example, there are a number of form fields a visitor is required to complete. And let’s face it, your visitor may not...

Technology Trends to Watch in 2019

Every year not long before the turn of the calendar, the BrandCulture team pauses to evaluate and reflect on the work we’ve been doing with our clients over the past year. This provides an easy segue into an even more important imperative: how do we...

How to Record Your Screen on a Mac and Windows 10

As a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to...