The Reality / Our Business Blog

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How to Use & Promote Inclusive Language at Your Organization

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, "Sorry I missed the meeting — my doctor was incredibly late to our appointment." Without thinking, maybe you respond, "Oh!...

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the...

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to...

7 Incredible Examples of A/B Tests by Real Businesses

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when...

Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Since then, we've seen apps like Snapchat and TikTok fill Vine's void. They both allow users to express their...

Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text. But...