Personal Firewalls Explained and The 5 Best Ones for 2019

According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s...

The Comprehensive List of Employee Benefits

Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company's values. For instance,...

How to Do Market Research: A 6-Step Guide

Today's buyers hold all of the power when making a purchasing decision. You're also likely aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider three...

Forms Aren't Dead: The State of Email Lead Capture in 2019

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. Despite the process being fairly...

4 Social Media Calendar Tools to Plan All of Your Content [Template]

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy. By now, most marketers recognize...

Social Media for Home Builders: 10 Great Brands to Follow

As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals. However, if you or your client is a...