Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance...

Google Ads vs. AdSense: We Break Down the Differences

When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense....

The Ultimate List of Email Marketing Stats for 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering...

How to Use VLOOKUP in Excel 2013 and 2016 [+ Video Tutorial]

This post was inspired by the video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, "VLOOKUP function" sounds like the geekiest, most complicated thing...

How to Convert With Psychology: 4 Design Levers To Pull

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on...

What Is Demographic Segmentation, & How Do You Do It?

Before you dive into this blog post, I want you to watch this video. [youtube https://www.youtube.com/watch?v=SPMr4ouP1lU] If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you...