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The Reality / Our Business Blog

See the latest trends in marketing and more
19 Tips to Write Catchy Email Subject Lines [+ Examples]

No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their emails' performance. That's why it's so important to craft subject lines that are compelling enough to get...

Are Webinars Dead? How to Make a Webinar that Works in 2019

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind...

How to Use Schema Markup to Improve Your Website's Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think....

How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic -- a number drastically higher than just two years prior, when only 63% used video. If you're an email marketer, I'm...

A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you're anything...

8 Little-Known Instagram SEO Techniques for Increasing Reach

Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social media giants such as Twitter or LinkedIn. That's a lot of users sitting...

The Ultimate Guide to Creating Compelling Webinars

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue?...