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The Reality / Our Business Blog

See the latest trends in marketing and more
Paid Media, Explained in 400 Words or Less

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you're able to reach audiences that...

How HubSpot's Paid Team Leverages Their CRM

When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend. Additionally, maybe...

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with...

10 How-To Videos That Really Work (And Why)

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop...

The 16 Best WordPress Analytics Plugins in 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and...

Ad Tracking: What It Is & How to Do It

Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There...

The 14 Best WordPress Appointment Plugins in 2019

As a marketer, one of your main goals is to collect high-quality leads for your sales team -- but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be? ...