Do I Still Need a .com TLD For My Business?

Choosing a domain name for your business often goes something like this: 1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago. 2. After a few more hours, you settle on another choice...

TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t...

17 of the Best Brands on Instagram Right Now

Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 1 billion active monthly users as of June 2018 -- the last 200 million of which joined in the prior nine...

What Is Marketing Management? A 1-Minute Rundown

As marketers, we all want to climb the career ladder as quickly as possible. But if you really want to become a marketing manager one day, you first need to learn what the role demands. Below, we’ll go over what exactly marketing management is,...

9 Fantastic LinkedIn Ad Examples (& Why They Work)

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. On LinkedIn, you can post either promoted or organic content linking back to...

Twitter Ads Campaigns: A Simple Setup Guide

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses -- it's no wonder that companies can see actual growth from this platform. If you're not yet using Twitter for business purposes, or want...

11 of the Best WordPress Popup Plugins

“Invasive.” “In your face.” “Annoying.” “Disruptive.” These are probably some of the first words that come to mind when you think of popup forms. But popup forms don’t have to be those things. Despite their overwhelmingly bad reputation, popups bring conversions. However, high conversion...