The Ultimate Guide to Cybersecurity

If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. As for me, I’d...

Everything You Need to Know About Employer Branding

When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry." It makes sense -- nowadays, a company's reputation matters more than...

7 of the Best Website Builders for 2019

After strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about the theory of programming languages. But when we had...

4 Ways to Build Transparency as a Leader

Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the workplace -- from diversity and inclusion to individual...

The Ultimate Guide to Amazon Advertising

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third...

How to Create a Twitter Moment: A Step-by-Step Guide

Sometimes an event is so big, it completely takes over social media -- often for days. Think back to the last awards show, sporting event, or viral meme: How many tweets about it popped onto your Twitter timeline? When more than 6,000 tweets are published...

The Non-Techie's Guide to Adding Music to Videos

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack, and you’ll be able to evoke the exact...