E-commerce Marketing Tools and Trends

As per Statista estimates, total ecommerce sales will increase nearly 250% by 2021, rising to 4.5 trillion in 2021 from 1.3 trillion in 2014. The ecommerce industry is growing rapidly and showing no signs of slowing down. Stores, nowadays, cannot compete if they do not offer excellent...

Colors and Their Influence on Marketing

Colors form an important part of a brand’s marketing strategy because of a supposed factor that is known as ‘color theory’. Yet, when you actually seek to find out what color theory is, all you’ll find are charts bunching together brand logos that share a similar...

Marketing to Millennials – A Key Demographic

Every company wants to master marketing to millenials. The Millennial generation outnumbers Generation X by more than just a few million, and although everyone’s focus is their impact on the economy and other sectors; brands are worried about something else. Since the millennial generation is...

Great Tools For Marketing Small Or Growing Businesses

In every niche market, the aim for growth among infant businesses is ever-present. A majority of people favor experiencing quantifiable growth as continuously as possible. Depending on your business size, you can feel overwhelmed and isolated from time to time, especially in the beginning. But...

Social Media Marketing

The present-day market has made social media a crucial component of business growth. Almost 90% of marketers today reported having benefited from increased exposure after using different social media platforms to advertise their businesses. Your customers are already interacting with different brands via social media, and...

New Ways To Market For Businesses

The wants and needs of your customers, their thought process and their interaction with each other are all constantly evolving. When everyone is moving forward, it only makes sense that you don't get left behind, and become a thing of the past. In order to...

Design Trends for Successful Businesses

As the saying goes "everything old is new again", and 2018 is the year of refreshing past graphic design trends and swerving away from the flat design scene of current years. Simplification and minimalism will stay, but you can expect to see some old favorites...

Best SEO Tools to Use and Love in 2018

In the present-day internet-driven age, search engine optimization (SEO) has become a necessity for almost all businesses. SEO is a publicizing discipline that aims to enhance visibility in non-paid search engine results and comprises of both the technical and innovative aspects required to boost traffic,...