Colors and Their Influence on Marketing

Colors form an important part of a brand’s marketing strategy because of a supposed factor that is known as ‘color theory’. Yet, when you actually seek to find out what color theory is, all you’ll find are charts bunching together brand logos that share a similar...

Best SEO Tools to Use and Love in 2018

In the present-day internet-driven age, search engine optimization (SEO) has become a necessity for almost all businesses. SEO is a publicizing discipline that aims to enhance visibility in non-paid search engine results and comprises of both the technical and innovative aspects required to boost traffic,...