04 Feb Supporting A Brand During M&A – A How-To Guide

Essential Brand Stewardship During M & A Mergers & Acquisitions (M&A) activity has accelerated for the last several years, supported by an unprecedented economic rebound in the US. M&A activity continues to drive forward new companies and combinations of previously existing ones, necessitating concerted effort to conserve and extend brand value throughout the M&A processes. […]

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