Category
Branding, Graphics, Main Portfolio, Marketing/Consultation, Social Media
About This Project

RMG has been tasked with helping the City of Orlando orchestrate and communicate Vision Zero. With this they created content, both video and static to deliver compelling messages to the surrounding community as well as stakeholders. RMG created the look and feel of this effort.

 

The City of Orlando is creating a Vision Zero Action Plan, focused on safety and involving all City Departments, with the goal of eliminating all traffic-related fatalities and serious injuries by the year 2040. The City has recognized that if current crash trends continue, it would jeopardize the future growth of Orlando’s residential population and employment base, and the reputation
of the city as a desirable location for future generations.

 

Goals

  • Improve quality of life for residents
  • Reduce crash rates
  • Eliminate injuries and fatalities
  • Provide a safer transportation system for future generations
  • Increase economic activity
  • Create equitable mobility choices for citizens and tourists
  • Improve citizen education regarding transportation projects

 

International Initiative Website Here