RMG has been tasked with helping the game continually engage fans through their experience at the game. RMG will engage in the planning of the game and interaction of fans, sponsors and more. RMG is also tasked with consulting not only sponsors, but third party companies to ensure the running of sponsor assets and in game activation items run smoothly. RMG creates a digital flow of assets that allows for the bowl to truly be in sync with on-field and sponsor deliverables. From the creation and re-sizing of digital creative to the ensuring of video assets delivered by sponsors, RMG uses a combination of creative skills and expertise with overall marketing consultation to make this amazing bowl for a cause function swiftly.
The AutoNation Cure Bowl is more than a game. It’s a celebration of the women who are living with breast cancer today and those who will face it tomorrow. It’s a memoriam of those who have lost their battle and hope for those who fight to survive. But more than that, it’s a rally cry to the world to raise awareness and help bring an end to this deadly disease once and for all.