ABOUT THIS PROJECT
HBCU Hoops Invitational – Marketing Strategy, Web Development, Media Buying, Events & Activations, Video Production, Creative & More
RMG was tasked with creating a full marketing strategy, including documentation for the HBCU Hoops Invitational Event. This included media buying and placement, event capture, social media content creation & consultation, as well as additional programming. RMG served as the marketing & budgeting point person(s) for HBCUHI team to engage fans to ensure an amazing game for the cause.
- MARKETING.
- CREATIVE.
- INNOVATION.
- STRATEGY.
- RESEARCH.
- BRANDING.
- PRODUCTION.
- ROI.
- EXPERTISE.
- MEDIA BUYING.
The HBCU Hoops Invitational is positioned as a legacy basketball invitational exclusive to HBCUs men’s and women’s programs providing a multi-day tournament experience. This inaugural event is taking place December 4-7, 2025, in Orlando, Florida at Disney’s ESPN Wide World of Sports.
This prestigious national basketball invitational is designed to illuminate and elevate Historically Black Colleges and Universities (HBCUs) through the lens of competitive athletics, education, and cultural celebration.
TASKS
Brand Creation
Media Buying
Events & Activations
Creative Direction
Social Media Management
Marketing Strategy
Video Production Support
RESULTS:
