ABOUT THIS PROJECT
Goodwill Industries Central Florida – Branding, Creative, Graphic Design & More
RMG was tasked with creating items to serve as icons, separate logos, typography sets & symbolism of each Mission Impact program. Creating these in a way that they cohesively mesh in a set that is recognizable as connected, but strong alone.
Shapes or icons representing the fundamental principles of Goodwill of Central Florida. Simple yet complex nods to the mission & initiatives of the organization.
Iconography now lives as separators, differentiators, etc., that are clear distinctions between each other to the novice reviewer.
- MARKETING.
- CREATIVE.
- INNOVATION.
- STRATEGY.
- RESEARCH.
- BRANDING.
- PRODUCTION.
- ROI.
- EXPERTISE.
- MEDIA BUYING.
Goodwill Industries of Central Florida is dedicated to providing opportunities for every member in our community to develop their full potential. Since 1959, Goodwill Industries of Central Florida has been fulfilling its mission of “Building Lives That Work.”
They provide tools that help people find meaningful work and achieve their goals. They provide vocational services, including job skills training, job placement, and supportive employment to persons with disabilities, to enable individuals to secure employment, develop their careers, and achieve their goals in life. Goodwill Industries of Central Florida proudly serves Brevard, Lake, Orange, Osceola, Seminole, and Volusia counties.
Goodwill Industries of Central Florida is dedicated to providing opportunities for every member in our community to develop their full potential. Since 1959, Goodwill Industries of Central Florida has been fulfilling its mission of “Building Lives That Work.”
We provide tools that help people find meaningful work and achieve their goals. We provide vocational services, including job skills training, job placement, and supportive employment to persons with disabilities, to enable individuals to secure employment, develop their careers, and achieve their goals in life. Goodwill Industries of Central Florida proudly serves Brevard, Lake, Orange, Osceola, Seminole, and Volusia counties.
