02 Aug Personal Branding

A brand is worthless if it doesn’t connect with the right audiences in a relevant way. In the following article, readers learn that there are a couple of elements to consider when thinking of a personal brand. Those elements are promise, personality, look, voice, service, attributes, making it memorable, even patina. These elements by definition are:

  • Promise – a declaration or assurance that one will do a particular thing or that a particular thing will happen.
  • Personality – the combination of characteristics or qualities that form an individual’s distinctive character.
  • Look – the appearance of someone or something, especially as expressing a particular quality.
  • *Voice – what the company is to say about the services that it provides.
  • Service – the action of helping or doing work for someone.
  • Attributes – a quality or feature regarded as a characteristic or inherent part of someone or something.
  • Memorable – the quality or state of being easy to remember or worth remembering.


All things considered and conquered, you too will be on the right path to having a long established brand. Also remember that your network comes from knowing your net worth. Don’t under sale yourself because you are not confident. Study, network, and know what people will pay for the services you provide. One thing for sure, people will always pay for quality. For example, when you go to the store and buy a $100 shirt, it is because that brand has produced a quality of product that you know you will be long lasting. Your brand should do the same thing and produce a quality of service that is like no other. After all, your brand is equivalent to who you are, who you want to be and who people perceive you to be. It all starts with you, so take some serious time out to figure out the best way to brand whatever it is you may be branding. Once you develop the brand, stay true to it and everything else will fall into place. As Steve Forbes would say, “your brand is the single most important investment you can make in your business”.

Full Article HERE



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