City of Orlando (FL)

video production, marketing & more.

Purpose

 

RMG teamed with VHB and the City of Orlando to actively publicize initiatives that Orlando was working on to better safety and livability within the region. From promotional material to video recaps, the RMG team was asked to be the creative arm of the projects below, knowing that we are able to create a story line that allows for the community and those engaged to engage and understand all of the moving parts that come with a sustainable city.

Vision Zero – City of Orlando

ABOUT THIS PROJECT

RMG has been tasked with helping the City of Orlando orchestrate and communicate Vision Zero. With this they created content, both video and static to deliver compelling messages to the surrounding community as well as stakeholders. RMG created the look and feel of this effort.

 

The City of Orlando is creating a Vision Zero Action Plan, focused on safety and involving all City Departments, with the goal of eliminating all traffic-related fatalities and serious injuries by the year 2040. The City has recognized that if current crash trends continue, it would jeopardize the future growth of Orlando’s residential population and employment base, and the reputation of the city as a desirable location for future generations.

RMG Task

  • Video Production and Documentation
  • Photography
  • Creative Design and Communications Efforts

 

Initiative Goals

  • Improve quality of life for residents
  • Reduce crash rates
  • Eliminate injuries and fatalities
  • Provide a safer transportation system for future generations
  • Increase economic activity
  • Create equitable mobility choices for citizens and tourists
  • Improve citizen education regarding transportation projects

 

International Initiative Website Here

RMG also did the branding or emblems associated with this project. Designing a graphic mark that would align with the city’s overall brand guidelines, but also that showcased the imitative and all that is encompasses.

Green Works – City of Orlando

ABOUT THIS PROJECT

RMG has been asked to help the City of Orlando continue the conversation about the Green Works Initiative for Orlando to become a 100% efficient city. This is comprised of videos, web content, social media planning and more. The goal of this project has been to generate interest, boost event participation as well as continually inform Orlando residents. The RMG team has gathered amazing video and even developed custom designs to engage the City of Orlando’s core audience and incoming residents that are more and more environmentally conscious. This campaign is from the year 2017 into early 2018 and has been part of an original plan reinitialized from 2012.

 

Learn more about Green Works Orlando HERE.