E-Commerce

28 Jun E-commerce Marketing Tools and Trends

As per Statista estimates, total ecommerce sales will increase nearly 250% by 2021, rising to 4.5 trillion in 2021 from 1.3 trillion in 2014. The ecommerce industry is growing rapidly and showing no signs of slowing down. Stores, nowadays, cannot compete if they do not offer excellent ecommerce options; also, about 56% of total in-store purchases are affected by digital commerce. It means that if you do not reach your customers online, you may lose up to half of your revenue.

These top ecommerce trends are changing how people sell and buy online.

Native Shopping

According to a study in 2017, Facebook audience preferred native video content almost 160 times more compared to non-native content.

The same preference for high-quality native content is also true when it comes to ecommerce. Millions of people are using great visual platforms, such as Instagram and Pinterest; and many of these users do not like leaving these platforms to visit your website.

User-Generated Content

This trend is not fading any time soon. In fact, user-generated content is becoming more crucial as most customers now expect a lot more from the organizations they conduct business with. Over 80% of shoppers claim that UGC is very valuable to them, especially when making a buying decision. UGC will continue to be a great marketing trend in 2018 for ecommerce owners looking to increase conversions.

Mobile-Friendly Websites

Investment in a mobile-friendly web design might not seem like marketing at first; however, it is when you think hard about it. If you are marketing your products or services on Google or Facebook, up to 50% or even more of your total traffic is likely to be on a mobile device.

According to a study, nearly 75% of users said that they were more inclined to return to a mobile-friendly website while about 67% said they would prefer buying from a mobile-friendly website.

Virtual Reality and Augmented Reality

Seeing a product in your home prior to purchasing is better than seeing it in-store.  Virtual reality and augmented reality will gain immense traction in the future. It will, eventually, become standard for businesses to offer VR and AR options.

Live Videos

The media has consistently been a vital element of online marketing. In particular, live videos are very effective at capturing attention. Meerkat and Periscope started the popular live video trend in ecommerce marketing and now Facebook has taken over with world with Facebook live, generating up to eight billion live video views on a daily basis.

In ecommerce marketing the most important things to consider are SEO, email marketing and target audience. The following tools are some of the best and most popular tools you can use for your marketing strategy and ecommerce website.

  • Google Analytics
  • Shopify
  • Crazy Egg
  • SEMRush
  • Optimizely
  • Unbxd
  • Google AdWords
  • Zendesk

These are just a couple of e-commerce tools that must be a part of your ecommerce marketing plan and strategy. All these ecommerce tools have the potential to boost your revenue in their own way. That being said, remember that what works well for a specific online store might not work for you. Therefore, it is important to experiment with different e-commerce tools to determine which tools work best for your business.

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