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Remote Working as a Cultural Phenomenon

Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as...

For Employee Onboarding There’s No Second Chance for Day One

Like it or not, humans are hardwired to draw conclusions from first impressions. How fast? Try 100 milliseconds—a tenth of one second. In personal and professional settings throughout the day, every day, people you meet for the first time are drawing conclusions about you—fairly or...

Hannover Messe – Branding at the World’s Largest Industrial Conference

The  Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany,...

Building and Sustaining A Culture of Innovation

Success Requires Innovation Success in business requires finding ways to do something new, better, faster or more efficiently than others. Success requires innovation. But it’s a catch-22: as success drives growth, the startup culture that provides such fertile ground for new ideas begins to adopt...

Why Your Brand Must Drive Innovation

Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the...

What’s the Digital Culture of Your Organization?

The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting...

Mobile World Congress 2019.What’s On BrandCulture’s Radar?

Each year BrandCulture makes a point of attending select conferences and events. We choose our “can’t miss” venues for a number of different reasons, but overall we want  to check out innovations in branding and company expression, stay abreast of emerging developments and push ahead...