The Leader's Guide to Effective Change Management

The only constant in life is change. [Enter any tried-and-true marketing tactic] is dead. Winter is coming. We’re reminded daily about how change is coming, and to succeed in business, we must remain agile. Sure, that all makes sense in theory, but in practical...

The What, Where, and How of Video Consumption [New Data]

Since late last week, the topic of online video has worked its way into a few headlines. First, it was announced that Facebook has launched Lasso: a short-form video app seemingly designed to compete with TikTok, which is a similar app allowing users to...

8 of the Best Retail Blogs Every Retailer Should Be Reading

The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black Friday does. With the explosive growth of online...

14 Unforgettable Color Palettes to Help You Design Your Own

It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand?...

The Voice Search Barometer: Where Do Users Stand? [New Data]

At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby....

How to Set Up Google Analytics for WordPress

Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, and which of your website pages covert the best? Google Analytics can...

Your Easy Guide to Making a YouTube Thumbnail

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. Thumbnails, the small, clickable snapshots...

How to Download and Save Facebook Videos

Over the past year, Facebook Watch has seen some significant success -- since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes. It also...