The 20 Best Video Editing Apps for 2019

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a...

The Non-Programmer's Guide to Using APIS

Even if you don't know what an API is, you've undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don't question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use...

How to Write a Video Script [Template + Video]

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in...

10 of the Best Marketing Techniques for 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That...

The 7 Best WordPress Email Plugins in 2019

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can...

Why Customer-Centric Brands Should Avoid Stealth Marketing

If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia....

Earned Media, Explained in 400 Words or Less [Examples]

Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and...