14 Feb “Away” Luggage – When Millennial Brands Go Toxic

Successful brands combine both tangible and intangible qualities to evoke deep associations that engender loyalty among consumers. Among the most important intangible qualities are the people behind the brands and organizations we love most. These creators and keepers of the culture align the organization around the values and behaviors that form the outward brand personification […]

The post “Away” Luggage – When Millennial Brands Go Toxic appeared first on Brand Culture.

Source: Brand Culture

Tags:
No Comments

Sorry, the comment form is closed at this time.